2016 · Central, Hong Kong
In a late-night office tower, young engineer Simon stood before floor-to-ceiling windows, gazing at the congested streets below and exhausted commuters. Neon lights shimmered across the sketchbook in his hands, where rough strokes outlined a bicycle silhouette—its frame sleek as a soaring bird, lightweight yet sturdy, with headlights casting an elegant arc of light through the darkness. 'Hong Kong needs a vehicle truly born for the city,' he murmured, closing the sketchbook with fiery determination.
A City Trapped by Its Subway
Hong Kong’s transportation crisis resembled an unsolvable equation: subways crushing suits out of shape, taxi fares spiking heart rates, traditional e-bikes clumsy as caged beasts. Simon would never forget that stormy night, pushing a 30-kilogram vintage e-bike through a flooded tunnel. When its wheels jammed in brick crevices, he heard the city’s desperate cry for agile mobility. Three months later, three engineering graduates tinkered with their 37th transmission system in a 15-square-meter Kowloon industrial warehouse. As their first 18.5-kilogram aluminum alloy prototype glided out of the freight elevator, the security uncle gaped: ''Youngsters, are you building a spacecraft?''
The Aesthetics of Millimeter Warfare
''Lightness isn’t about cutting corners—it’s intelligent subtraction,'' declared their R&D logs. Madness filled every page: touring factories across the Greater Bay Area to shave 0.5mm from weld seams, testing half a ton of materials to find aluminum alloy thin as cicada wings yet strong enough to bear 200kg. The aerodynamic headlight that sparked three sleepless nights of design debates ultimately won the Hong Kong Design Award, praised for ''turning night streets into rivers of flowing stars.''
Epilogue
When the 20th global flagship store lit up beside Copenhagen’s canals, a Nordic designer marveled at the aluminum frame: 'This is so Hong Kong—transforming pragmatism into high art.' Back in the city’s dawn glow, engineers still tested new materials extracted from recycled bubble tea cups. They believed: the best transportation lets you forget the vehicle, remembering only the wind’s whisper past your ears.
Brand Manifesto
JIMOVE (LC2) — Freer than the subway, more composed than walking Exchanging every gram for urban poetry Where every departure becomes a gentle rebellion against mundane commutes
PROJECT LINE
X1 Publish
RX 2.4 Publish
RX 4.0 Publish
LX Publish
NX Publish
